Add Health Media

SEK 136 million to be invested in Curus to support digital health

2022/05/19

Curus completes a rights issue led by Alfvén & Didrikson for continued investment in Nordic growth companies in the digital health space. The newly formed Curus takes over Add Health Media’s digital health portfolio to increase the pace of investment in the area.

Curus combines Add Health Media’s Nordic health and medical media business with investments in digital health. The company has around 20 holdings in fast-growing players such as Mindler, Doctrin, Medicheck, Knodd, Colivia and Findout Diagnostic. Investors Alfvén & Didrikson, Stefan Bengtsson via CSB Capital, e-health entrepreneur Alex Stendahl, and former CEO of SEB in New York, Christian Dahlberg are now jointly investing SEK 136m to continue supporting growth companies in digital health.

– Healthcare needs to be digitized because people will want to manage their tests and track their health from their mobile phones, just like they do their banking. With this vision of the future, we are accelerating our digital health investments. We started investing back in 2016 and, so far, our forecasts have been correct with strong growth for our holdings, says Johan Bloom, Founder and CEO.

The main investor, Alfvén & Didrikson, is an active and long-term partner to entrepreneurs and companies with international growth ambitions. Alfvén & Didrikson has previously invested in some of Northern Europe’s most successful growth companies, such as, Trustly, Quinyx, Acast, Mentimeter, Sympa, Joint Academy, and Kognity.

– At Alfvén & Didrikson, we see great potential in the combination of a profitable media business and investments in digital health, which is experiencing strong growth. We have followed the team at Addhealth Media for several years, and know that they have strong capabilities and perseverance, and that they often hit the right notes in their investments. With Curus, they have a great platform to continue their journey and we are grateful to be involved and help scale up their business, says Ken Liebkind, Partner at Alfvén & Didrikson.

The Curus board consists of founder Johan Bloom, business angel Lars Lindgren, Doktor24 co-founder Tobias Perdahl, Health Navigator co-founder and board professional Anna Dalgaard, and Ken Liebkind from Alfvén & Didrikson.

– Our digital media platforms Doktorn.com and PraktiskMedicin.se have seen strong growth in recent years, as our customers have a greater need to reach patients and healthcare professionals digitally. We now have the opportunity to expand our operations, primarily in the Nordic region. This will allow our customers and our investment growth companies, to follow us into other countries as we grow, says Rikard Ekberg, CEO of Add Health Media.

Curus’ investment philosophy is to invest early and support with money, expertise and media, to help companies get to the next level. In the last four months alone, Curus has invested in Olivia, digital self-care for menopausal symptoms, Ella, digital caregiver, and platform for pregnant women, Dropmed, digital marketplace for trading medical devices for healthcare, and Ment, digital platform for ADHD.

 

For more information:

Johan Bloom, Founder and CEO at Curus AB
[email protected], +46 733-648 490

Ken Liebkind, Partner at Alfvén & Didrikson
[email protected], +46 708-284 799

 

About Curus

Curus invests in health technology companies in the Nordics, with a focus on supporting early-stage growth companies with capital, knowledge, networks and media, with reach in the companies’ target audience. In addition to investments, the company focuses on acquisitions of profitable companies in health and care. Today, Add Health Media AB is a wholly owned subsidiary of Curus. Curus has investments in some 20 growth companies in digital health, please visit www.curus.se.

About Alfvén & Didrikson

Alfvén & Didrikson is an active and long-term partner to entrepreneurs and companies with international growth ambitions. Since its inception in 2010, the team at Alfvén & Didrikson has invested in fast-growing Northern European companies such as Trustly, Quinyx, Acast, Mentimeter, Sympa, Joint Academy and Kognity. For more information, please visit www.alfvendidrikson.com.

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