The investment company Curus acquires the media company Pharma Industry Publishing with cash and shares. The new acquisition will fall under Add Health Media, Curus’ health media company. 

The newly formed Curus recently raised capital from Alfvén & Didrikson, Stefan Bengtsson and several investors to form a strong player in digital health with a portfolio of 22 companies and the wholly owned subsidiary Add Health Media. The focus of Curus is to invest in growth companies in digital health and to acquire profitable companies in health, healthcare and medicine that can support the growth companies. The first acquisition is now announced shortly after the capital round.

–  Pharma Industry is the first acquisition and we aim to have a fast pace of acquisitions to build a dominant media and education platform for healthcare professionals and patients in the Nordic market. I expect a couple more acquisitions and then to grow organically and increase our market share, says Johan Bloom, CEO and founder of Curus.

Today, Add Health Media is one of the leading Nordic media companies in health and medicine and Pharma Industry is dominant in media for the pharmaceutical industry and oncology and neurology physicians in Sweden.

–  I have followed Pharma Industry since they were founded in 1998 and have been impressed by their ability to build strong media platforms that are truly appreciated by. We see that they complement Add Health Media very well and we are looking at new services the acquisition offers, says Rikard Ekberg, CEO of Add Health Media.

Pharma Industry and Add Health Media have a combined turnover of SEK 46 million and an operating profit of SEK 18 million. The profit will be reinvested in growth companies within digital health.

–  We have been building companies for 20 years and we see that Curus has found a model that we would like to be part of. Add Health Media’s organization with strong digital skills is a prerequisite for the future of education and media platforms for healthcare professionals. Reinvesting profits in growth companies that build the future of healthcare is very appealing to us, says Niclas Ahlberg, CEO and co-founder Pharma Industry Publishing.

Add Health Media has previously made several acquisitions, including Nordisk Väntrums-TV (2012), Three Doktors (2017) and digital agency Occident’s operations (2019). Curus’ portfolio of growth companies has seen rapid value growth, with 22 companies including Mindler, Doctrin, Colivia, FindOut Diagnostic, Knodd, Medicheck, Health Integrator, Eatit, Migränhjälpen and others.

For more information:
Johan Bloom, CEO Curus AB
[email protected], 0733-64 84 90