Stockholm/Copenhagen, September 5, 2025 – Add Health Media AB today announces that the company has acquired Danish BestPractice Nordic ApS. Together, the companies form the largest player in the Nordic region in communication to healthcare professionals and patients in health and medicine. Through the merger, the group can now reach almost 60,000 validated doctors in the Nordic region.

Danish BestPractice Nordic has established strong platforms for medical knowledge sharing and training for healthcare professionals, with particularly strong positions in Denmark, Norway and Finland. Add Health Media has in turn built up several leading platforms in Sweden. Together, the companies complement each other and create a new comprehensive Nordic reach in medical communication.

– We have long been looking for a strong partner in the other Nordic countries, and BestPractice is indeed a perfect match for us at Add Health Media. Together, we can offer our advertising customers and doctors a wider range and a comprehensive Nordic reach, says Lisa Miksell, CEO of Add Health Media.

The Group’s brands now include PraktiskMedicin.se, Onkologi i Sverige, Neurologi i Sverige, Doktorn.com, Väntrums-TV, Pharma-Industry.se and BestPractice Nordic (BPNO.dk/se/no/fi).

– We are very excited to become part of Add Health Media. Together we can continue to develop innovative solutions for education and information dissemination to doctors throughout the Nordic region, says Peter Bøgkjær, Chairman of BestPractice Nordic.

Add Health Media is owned by Curus AB, an investment company focused on the future of healthcare and digital solutions.

– We see great synergies in the merger with BestPractice. Together we will create an even stronger platform to reach innovative healthcare companies and doctors throughout the Nordic region, says Johan Bloom, CEO and founder of Curus.

About the companies

Add Health Media is the Nordic region’s leading media group in medicine and health, based in Stockholm. The company operates strong brands such as the knowledge channel DOKTORN.com, the decision support platform Praktisk Medicin, Väntrums-TV, e-Förskrivning, the scientific journals Onkologi i Sverige and Neurologi i Sverige, and the industry forum Pharma Industry. The company recently moved its headquarters to Forskaren, to operate in the middle of the Life-Science ecosystem in Hagastaden. Add Health Media is owned by the investment company Curus AB. For more information, see www.addhealthmedia.com

BestPractice Nordic ApS (BestPractice) is one of the leading digital platforms for doctors and nurses in the Nordics. Over 32,000 active healthcare professionals use the platform to share best practices and clinical updates, tailored to national needs and specialty. BestPractice also publishes clinical news in areas such as oncology, hematology, neurology and general medicine in Denmark, Norway, Sweden and Finland.
Read more at www.bpno.dk, www.bpno.no, www.bpno.fi, www.bpno.se

Curus is an investment company that invests in the Nordic region with a particular focus on digital health and healthcare. Curus has the opportunity to make both minority and majority investments and can contribute both capital, industry experience and networks as well as marketing to our portfolio companies. Curus has investments in 6 majority-owned companies and a minority stake in 22 growth companies. For more information, see www.curus.se.