The start-up company Vitala has in collaboration with healthcare developed a medical training app that can be prescribed by doctors. The founders are the Aasa brothers, who are now raising SEK 3.2 million from, among others, Add Health Media and Partnerinvest Norr. The Vitala medical training app aims to help people with different types of functional and disease-related limitations to train and rehabilitate themselves long-term and on their own. Founders and brothers Jesper and Petter Aasa, a doctor and a financier respectively, have built the app with the support of research in this field. The app is based on the person’s illness, motivation, daily fitness and other factors that can affect adherence to exercise. The Aasa brothers completed their seed round of SEK 3.2 million and are looking forward to launching their app in the spring of 2021. The investors are Add Health Media, Partnerinvest Norr and business angels Marcus Boström and Patrik Frisk. “We have worked hard to reduce the gap between health and medical care with a strong focus on physical activity and secondary prevention. We want to make sure that individuals, regardless of their health condition, get exactly the training and rehabilitation they need to maximize their health,” says Jesper Aasa, doctor and CEO of Vitala. The plan is to continue improving the app in collaboration with the healthcare sector. Pilots are underway and studies are being planned with major universities. “Exercise in illness is the same regardless of country and therefore we see that the service can be scaled internationally. We invest because we see Vitala as a unique service that we have not found in Sweden and internationally because they focus more on chronic diseases where you see a great social benefit, says Johan Bloom, CEO of Add Health Media. Almost half of Sweden’s population currently lives with a chronic disease and a quarter are affected by two or more. According to Vårdanalys, chronic diseases currently account for about 80-85 percent of healthcare costs. One of Vitala’s goals is to help these people slow down the development of the disease and prevent secondary diseases with the right individualized training and rehabilitation. Jesper Aasa says that this is not only a win-win situation for patients, but also for “healthcare and society as a whole by having a healthier population.” The Vitala app is based on specialist expertise in physiotherapy and medicine combined with experts in IT development and machine learning. For more information: Jesper Aasa, CEO at Vitala
[email protected], 0707-43 58 81 Petter Aasa, COO at Vitala [email protected], 0704-54 78 85

Johan Bloom, CEO Add Health Media [email protected], 0733-64 84 90